Cliff joined the InOvate Team back in 2010 and has focused on creating a balanced product portfolio with niche solutions that are sold through various B2B channels. His efforts have helped bring innovations to market along with opening new sales verticals outside of new construction. Cliff strives to lead InOvate’s upbeat corporate culture internally while ensuring the customer experience is always exemplary in each unique market served.

After earning his MBA degree, Cliff launched a business selling customized disposable goods to party planners and noteworthy venues across the country. After 4 years, he sold the business and got involved with InOvate in 2010. Cliff has taken on a variety of consulting projects in his past and is still engaged in public speaking events touching a variety of audiences. The InOvate opportunity leveraged Cliff’s entrepreneurial drive and has resulted in helping grow the Company significantly since joining the team.

Cliff has a Bachelors Degree in Business Administration (BBA) from Florida Atlantic University. He then earned his Masters in Business Administration (MBA) with a focus in Global Entrepreneurship from Florida Atlantic University.

Todd champions InOvate marketing strategy with one core focus: YOU, the customer. He strives to position each of InOvate's brands in the best light, creating a philosophy where each customer is the hero, and it's our role to give them the best solutions for each job. Through Todd's effort, InOvate positions premium offerings to align with companies that proudly represent best practices. Todd and his team manage all aspects of marketing strategy, advertising, website development, SEO, coding, graphic design, video editing, and much more.

Todd's marketing success stems from decades of successful ventures in different industries. For more than 30 years, Todd's bag of marketing tricks continues to grow with proven strategies that deliver impressive results. He's a methodical planner who leverages analysis, strategic development, and tactical execution to achieve goals. Todd's previous roles include VP of Sales and Marketing, Director of Strategic Marketing, and Advertising Director for reputable organizations across the US.

Todd earned his Bachelors Degree in Marketing from Western Carolina University and has been awarded a Masters Certificate in Marketing Strategy from Cornell University.

Frank's sales prowess is motivated by strategy and he's passionate about creating synergies through teamwork. Frank's leadership was evident on day one and he continues to create opportunities and cultivate a positive work atmosphere. He's intricately involved in managing all B2B channel sales and actively travels to various trade shows, conferences, and meetings to elevate InOvate's brands.

Frank joined InOvate in 2015 as an Account Manager focused on growing sales through HVAC supply houses and roofing distributors. Previously, Frank was the Senior Sales Support Manager and Product Specialist for Captiva Spine, a medical device company. Frank began his career in the health and wellness field fueled by his passion for physical education that stemmed from his role as Student Athletic Trainer for Florida State University's collegiate football team.

Frank received his Bachelor of Arts (BA) from Florida State University while focusing on Health and Physical Education. He later earned his Masters of Business Administration (MBA) from Florida Atlantic University with a concentration in Health Administration.

At his core, Bobby is a remarkable salesperson that executes tasks to their fullest. Bobby has a customer-centric mindset and is always focused on matching the customer’s needs with the applicable solution(s). His business development focus seeks to identify, onboard, and support a nationwide group of suppliers that support home service professionals. He cultivates new business through trade shows, conferences, and organic lead generation while supporting current customers through constant contact, promotions, and providing marketing collateral.

Bobby joined InOvate in 2012 and played an integral role launching the DryerJack roof termination. He created awareness and sales through roofing contractors and supply houses. Before InOvate, Bobby was an Online Marketing Manager for SMI Network, an affiliate marketing group based in South Florida. Out of college, he also was the Assistant Director of Admissions at EDMC.

Bobby earned his Bachelors degree in communications from Clarion University of Pennsylvania.

Ben joined InOvate in 2018 to support over 2,500 HVAC supply houses that benefit from the Company’s pull-through demand sales model. He actively calls and visits his southern territory-based accounts and provides a full scope of marketing collateral that keep our solutions top of mind to contractors, builders, architects, and engineers. Ben is passionate about building relationships and strengthening the customer lifetime value which is evident on every call, visit, and trade show presentation.

Prior to InOvate, Ben proudly served in the United States Coast Guard as a Machinery Tech where he learned the importance of working efficiently and effectively. After the Coast Guard, Ben’s ability to execute the task(s) at hand eventually made him a top producing car salesman in Martin County, FL. He also showed an entrepreneurial drive by owning and operating a brick-and-mortar hobby store for 3 years in Florida.

Matt's friendly demeanor and attention to detail make him a great fit with InOvate as an Account Manager. He currently manages wholesale distribution accounts across northern parts of the United States while still being well versed in all aspects of InOvate's sales nationwide. Matt thrives in an upbeat setting and enjoys seeing distributor growth rooted in InOvate's product line.

Before InOvate, Matt held various roles with the United Franchise Group including Director of Franchise Development. His customer service mindset has been groomed from prior jobs such as Software Support Analyst and Administrative Assistant for Academic Support. Matt's background blends together well at InOvate to ensure the customer experience is always A+.

Bachelor's Degree, Liberty University

Patrick became part of the InOvate family in 2021 and has hit the ground running. Pat's upbeat persona helps build client relationships and grow distribution sales. He brings a youthful style to complement InOvate's old school relationship-driven approach to account management. Pat is passionate about going "above and beyond" and you may even see hand written notes from him coming out of our Florida-based headquarter office.

Before InOvate, Pat spent years as a logistics coordinator for large professional sporting events, responsible for managing hundreds of drivers and athletes around worldwide venues. He also was an Account Executive for an IT solutions organization managing clients of all sizes including up to Fortune 100 firms. Prior to that, he was a Client Retention Manager in the real estate industry.

Pat graduated from Western Connecticut State University with a Bachelor of Arts in Communications degree.

Veronica's role is fundamental in helping InOvate stay ahead of the market with respect to new product innovations and existing product enhancements. She is tasked to engineer new solutions that improve residential construction while ensuring alignment with InOvate core pillars of safety, efficiency, and aesthetics. Equally, she's focused on sourcing solutions from quality vendors that fit within our customer and distribution mix. Lastly, Veronica is the driver behind licensing opportunities as we continue to seek out and partner with quality individuals with unique intellectual property.

Veronica's career is rooted in Mechanical Engineering, most of which has been in the HVAC space. She spent over 10 years with Dometic Marine as a Product Engineer and Design Engineer where she built HVAC solutions for the marine industry. She worked closely with sales, service, procurement, and quality departments to provide manufacturing support and product improvements. Veronica is also experienced in BOM development, testing, analytical reviews of products and processes, along with cost reduction projects related to manufacturing. Prior to her time engineering Marine HVAC systems, Veronica spent 5 years in the Oil & Gas industry with related responsibilities.

Veronica earned her Bachelor's in Mechanical Engineering from L.U.Z. Venezuela and her Project Management Certificate (PMC) from U.R.B.E. Venezuela.

Nicolette capitalizes on her accomplished administrative background to best support InOvate's customer service. Her strong communication skills and positive attitude allow Nicolette to assist InOvate's customers with the highest level of care and attention. Her creative nature gives her the ability to work with customers and the InOvate team to find the right solutions that fit client needs. She is instrumental in facilitating internal as well as customer-facing logistics and plays an integral role in improving the Operations Team.

Nicolette's career has been focused on Administrative support, with an emphasis on front office support and accounting expertise. She spent nearly a decade as the Reception Manager for the Veterinary Medical Center of Port St Lucie where she led customer service needs and a managed a mix of general office tasks. She also spent years with Underwater Engineering Services in Fort Piece, FL as their Account Assistant and AP Clerk. Beyond traditional office roles, Nicolette is a talented pianist and still enjoys coaching others as a music instructor.

Nicolette earned her Bachor of Arts from Indian River State College while majoring in Elementary Education. She's also completed her Associates of Arts from IRSC with an emphasis on Special Education.

Raquel's role is centered around ensuring InOvate's headquarter office is operating effectively, efficiently, and safely. She manages intra-office communication protocols, streamlining administrative procedures, inventory controls, and general office staff supervision and maintenance. Raquel is actively involved with the Finance and HR functions as she champions some AR and AP tasks. To further leverage her background, Raquel is the point person for many InOvate events held in South Florida.

For nearly a decade, Raquel has learned from a mix of roles that centered around a stellar customer experience. Most recently, she was the Marketing & Events Manager at Waxin's Restaurant and Bar. Prior to that, she was the Marketing Assistant & Events Coordinator with Gordon & Partners, P.A., a large law firm in South Florida. Earlier in her career, Raquel was the Service Manager at The Woods, A Tiger Woods Venture, in Jupiter, FL.

Undergraduate degree, Palm Beach State College

Tracy works within the Operations department and ensures products are in stock and ready to ship, helping elevate InOvate's customer experience. She's in touch with our multiple warehouse managers and is closely engaged with InOvate's supply chain partners. Tracy is tasked in walking the fine line between maintaining sufficient inventory while being conscious of cash utilization and net working capital management. To do so, her role requires a deep understanding of customer, product, and market trends.

Tracy's purchasing background and ERP experience made for an ideal fit at InOvate. She spent 8 years with Instrumart where she was involved with Customer Service and acted as the Purchasing Associate. Her quality of work enabled a promotion where she became the Supply Chian Specialist for over 5 years. Just prior to joining InOvate, she spent 2 years with General Mico Systems East as the Purchasing and Supply Chain Manager. She has years of experience in NetSuite's CRM and ERP, helping drive efficiencies within InOvate's core operating system.

Tracy earned her Bachelor of Science from Champlain College in Burlington, VT and focused on Business Communication.