Cliff joined the InOvate Team back in 2010 and has focused on creating a balanced product portfolio with niche solutions that are sold through various B2B channels. His efforts have helped bring innovations to market along with opening new sales verticals outside of new construction. Cliff strives to lead InOvate’s upbeat corporate culture internally while ensuring the customer experience is always exemplary in each unique market served.

After earning his MBA degree, Cliff launched a business selling customized disposable goods to party planners and noteworthy venues across the country. After 4 years, he sold the business and got involved with InOvate in 2010. Cliff has taken on a variety of consulting projects in his past and is still engaged in public speaking events touching a variety of audiences. The InOvate opportunity leveraged Cliff’s entrepreneurial drive and has resulted in helping grow the Company significantly since joining the team.

Cliff has a Bachelors Degree in Business Administration (BBA) from Florida Atlantic University. He then earned his Masters in Business Administration (MBA) with a focus in Global Entrepreneurship from Florida Atlantic University.

Todd champions InOvate marketing strategy with one core focus: YOU, the customer. He strives to position each of InOvate's brands in the best light, creating a philosophy where each customer is the hero, and it's our role to give them the best solutions for each job. Through Todd's effort, InOvate positions premium offerings to align with companies that proudly represent best practices. Todd and his team manage all aspects of marketing strategy, advertising, website development, SEO, coding, graphic design, video editing, and much more.

Todd's marketing success stems from decades of successful ventures in different industries. For more than 30 years, Todd's bag of marketing tricks continues to grow with proven strategies that deliver impressive results. He's a methodical planner who leverages analysis, strategic development, and tactical execution to achieve goals. Todd's previous roles include VP of Sales and Marketing, Director of Strategic Marketing, and Advertising Director for reputable organizations across the US.

Todd earned his Bachelors Degree in Marketing from Western Carolina University and has been awarded a Masters Certificate in Marketing Strategy from Cornell University.

Frank’s sales prowess is motivated by strategy and he’s passionate about creating synergies through teamwork. Frank’s leadership was evident on day one and he continues to create opportunities and cultivate a positive work atmosphere. He’s intricately involved in managing all B2B channel sales and actively travels to various trade shows, conferences, and meetings to elevate InOvate’s brands.

Frank joined InOvate in 2015 as an Account Manager focused on growing sales through HVAC supply houses and roofing distributors. Previously, Frank was the Senior Sales Support Manager and Product Specialist for Captiva Spine, a medical device company. Frank began his career in the health and wellness field fueled by his passion for physical education that stemmed from his role as Student Athletic Trainer for Florida State University’s collegiate football team.

Frank received his Bachelor of Arts (BA) from Florida State University while focusing on Health and Physical Education. He later earned his Masters of Business Administration (MBA) from Florida Atlantic University with a concentration in Health Administration.

Ryan’s passion for sales, sales management, and team cohesiveness is evident in every meeting, call, and task he tackles. He manages project-specific jobs for new construction builds and works with national property management firms as they renovate existing properties with InOvate’s solutions. Ryan’s drive to meet and exceed goals resonates throughout the office. Ryan’s customers appreciate his dedication to supporting the pull-through model and providing layers of marketing support that generate proven sales success.

Ryan spent years a Sales Manager for Wallace Auto Group and was also the Financial Manager for Audi of America in Stuart, FL. Earlier in his career, Ryan was a Police Officer & Narcotics Detective in Detroit, MI. He also owned his own private investigation firm in South Florida.

Ryan attended Henry Ford Community College and Lake Superior State University.

Matt is a goal-oriented individual that is passionate about cultivating long-term relationships versus a short-term sale. He joined InOvate in 2016 and immediately immersed himself in learning, executing, and improving our sales process when serving home service companies and their respective suppliers. His ideas have led to numerous successful marketing campaigns, trade show and travel opportunities, and (of course) a noticeable increase in sales & customer satisfaction.

Matt worked with a prominent building supply company before joining InOvate where he learned many aspects of selling through distribution and working with tradesmen. His sales training and experience was further strengthened after years of selling time shares, cars, and real estate. Matt brought a variety of skillsets and proven track history in building relationships and serving customers that were engrained in him after almost two decades of dedicated sales roles.

Matt graduated from Palm Beach State College with a Bachelor of Business Administration (BBA) degree.

Sonia helps InOvate's B2B and B2C distributors by providing fresh website copy and updated images/videos to ensure InOvate's premium solutions are top-of-mind. With the online marketplace changing by the day, her role is critical in supporting website content for thousands of partner companies across the country. If you represent InOvate's product, directly or indirectly, Sonia can help elevate our brand value on your website ASAP!

Sonia's diverse background has solidified her skillset in online marketing and brand development. From sales brochures, to trade show booth designs, she's covered the bases to be considered a well-rounded marketing asset. Even copywriting and photography play a part in what has made Sonia successful. Past roles include Marketing Project Manager, Marketing Communications Manager, and Director of Marketing.

Florida International University

Yamin joined InOvate in 2021 to provide added support to the Finance team. His focus is to manage certain accounting deliverables and help streamline financial processes. GAAP compliance, AP/AR, accrual management, template generation, audit preparation, journal entries, and helping month-end closing are some of the key parts to Yamin's role.

Yamin's strong work ethic and easy ability to fit within a team stemmed from his past experiences. For nearly a decade, Yamin has served as Staff Accountant, Senior Accountant, Project Accountant, Corporate Accountant, and Payroll Specialist for various businesses throughout South Florida including NextEra Energy, Top Cut Corporation, and Ex-Freight Zeta, Inc.

Yamin earned his Masters of Business Administration (MBA) from Lynn University in Boca Raton, FL. He received his Bachelor of Business Administration from Lynn University as well.

Luke's role is designed to ensure all service companies ordering goods through distribution have access to exemplary support, marketing materials, training, and product knowledge. Equally, he's the liaison between home service professionals and their preferred supplier. Luke's goal is to seamlessly broker home service demand with regional and national suppliers – making ordering easier, faster, and more consolidated for each home service company.

Luke came from a supervisor role with a popular golfing country club, the PGA National Resort & Spa, where he championed exceptional service for the PGA staff and its club members. He oversaw daily operations for five courses and two driving ranges. Luke also spent a couple of years developing his sales background with Premier Rare Coins.

Luke earned his AA degree from Palm Beach State College. He's currently enrolled in Florida Atlantic University and plans to graduate from the College of Business in 2022.

Anita's role is to strengthen the bridge between the sales and marketing teams. Market research, VOC, data analytics, trade show participation, and a wide mix of strategic marketing campaign initiatives (print, digital, & social) account for much of Anita's deliverables. Her goal is to ensure InOvate products remain top-of-mind while elevating premium brand equity.

Anita's career is rooted in marketing expertise, with a knack for utilizing the Adobe Creative Suite, digital photography, social media management, Java, and project management. Most recently, Anita spent 2 years with Cross Catholic Outreach as their Marketing Coordinator where she created campaigns to engage new donors supporting their mission to serve the poor. She has also worked at Lifetouch Portrait Studios for 3 years as a Dual Studio Manager where she directed and trained a team of 16 cross-functional photography associates. Earlier in the same organization, she was the Studio Photographer and Manager.

Anita earned her Bachelor of Science in Information Technology from Bowling Green State University in Ohio. During her studies, she specialized in design and visual communications and graduated in 2021.

Paris is a compassionate salesperson whose personality fits perfectly with InOvate’s culture and processes. She’s tasked to support client growth goals, and understand their needs, which goes well beyond selling goods. Paris adds real value to InOvate with a sincere approach to relationship building. Her upbeat personality makes interactions with Paris both fun and meaningful. She’s an integral part of the sales team, focused on growing home service businesses while on the road and from the Jupiter office.

As an experienced B2B salesperson, Paris joined the InOvate team after spending a couple of years with Techtronic Industries as their Field Sales and Marketing Representative and Event Marketing Specialist. She managed internationally known brands like Milwaukee Tools successfully growing sales with key accounts including The Home Depot. Earlier in her career, Paris learned a lot about developing a strong team during her 3+ years with Enterprise as she grew within the business from Intern to Management Assistant.

Paris earned her Bachelor’s Degree from Florida Atlantic University studying Business Administration and Management.