InOvate® — Minimum Resale Price

Minimum Price Guidelines

Additional guidelines that describe InOvate’s MRP Policy for the MRP Products follows below and applies to Resellers in the United States and Canada.  The MRP Policy does not prohibit InOvate’s customers or their downstream resellers from selling InOvate’s products at any price they choose.  It just means that the advertised price must conform to this MRP Policy as of the Effective Date set forth above.

1) The Minimum Price will be listed on the MRP Pricing Sheet issued by InOvate.   InOvate reserves the right to change, suspend, or eliminate the MRP Policy in whole or in part, or specify certain periods during which the policy is inapplicable, at any time.

2) The MRP Policy applies to all advertisements including, but not limited to, mailers, flyers, magazines, catalogs, Internet, e-media, online banner ads, broadcasts, and third- party websites along with brick-and-mortar promotional materials.  Internet auctions like eBay may not display or have a reserve bid lower than the Minimum Price.  Selling MRP Products to Amazon or through Amazon is also prohibited if the sale price is less than the Minimum Price.  Resellers must, at all times, have direct control of any advertised price that faces the consumer market.

3) The MRP Policy applies to the advertised price, but not the actual sale price or offered price of the MRP Products.  All Resellers have the right to sell MRP Products to an individual customer at any price they choose.

4) Online stores that require customer login for price visibility and purchasing must advertise pricing on InOvate’s products in accordance with this MRP Policy.  Volume pricing for online stores that require pre-qualified accounts to login for pricing and purchasing may be displayed once the customer has logged in.

5) Publishing volume price breaks with “percent off” models cannot be displayed publicly. Published volume price breaks cannot include a discount total summary whereas the total purchase value per-unit is less than the MRP pricing.

6) Volume discount pricing must not be displayed to the public.  If Resellers offer volume discounts, use language like “call for volume discounts” instead of publishing the price breaks. 

7) The Minimum Price does not establish a maximum sale price.  All Resellers are free to sell the MRP Products at any price, so long as it’s not advertised lower than the Minimum Price.

8) All Resellers can still advertise or promote their overall pricing with statements like “we have the lowest prices in town” or “we’ll meet or beat our competition’s prices”.  If Resellers do advertise a price, crossing out or striking through the product’s Minimum Price is prohibited.

9) InOvate may choose to promote the MRP Products in such a way that may result in a suspended or changed Minimum Price.  InOvate reserves this right at its sole discretion and all Resellers may participate in such changes in the MRP Policy.

10) Failure to abide by the MRP Policy may result in the termination of the Reseller’s ability to continue purchasing MRP Products from InOvate as set forth above.

InOvate’s MRP policy was initiated to ensure Resellers and sales representatives are incentivized to invest time and resources into promoting the Products, and to sustain higher Reseller margins and prevent brand erosion of InOvate’s Products.

Please direct all questions and concerns to our distribution policy manager, James Ortiz at james@dryerbox.com.